A Bold Pre Headline Statement Or Challenge Goes Here

"A Super Amazing And Compelling Headline Goes Here Just Above The Video!"

There can be a sub-headline here if absolutely necessary.

videoplaceholder

This Sub Headline Should Lead To Some Sort Of A Proof Image Right Below:

free_traffic_proof_nofp_bg

From: Omar Martin & John Thornhill
Date:
Re: A Must Have Video Creation Resource

Dear So & So,

This section is the “open”: Talk about problems the reader may be facing and start relating yourself to them. Really reinforce the “pain” they feel from this problem.

Use a drop cap as above — people read from left to right and drop caps have been shown to “force people” through paragraph’s that contain them… so why not get this little weapon in your bag o’ tricks?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vitae nisl rutrum purus egestas tempor. Duis imperdiet ipsum eget arcu fermentum, a commodo velit egestas. In bibendum mauris quis lorem volutpat varius. Phasellus non accumsan odio.

Sed consequat viverra malesuada. Donec fermentum augue sed tellus ultricies rhoncus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec leo nibh, accumsan eget suscipit eu, sollicitudin non leo. Nullam suscipit sem sit amet lorem molestie, eget ultrices metus tempus.

Vivamus pretium porttitor sollicitudin. Cras sagittis sapien sed massa elementum, sed ultricies est porta. Vestibulum eleifend, urna in porttitor auctor, ante tortor tincidunt dui, et interdum erat ante quis ante. Pellentesque ultrices ante vitae tellus iaculis iaculis. Integer gravida nisi sem. Vivamus et vulputate ante.

Subheadline Here That
Transitions Into The “Imagines”…

The “imagines” are when you take your reader to a place they dream to be without the current pain they are experiencing…

So, for example, if this is a money making product, the “imagines” might read…

Allow yourself to imagine waking up tomorrow, not to the sound of that damned annoying alarm clock, but when you are rested and ready to take on the day.

Now imagine, strolling 30 feet to your home office, firing up your computer and opening your emails to discover you’ve made $XXXX automatically — and all while you were asleep! Etc., etc., etc.

Subheadline Here That
Transitions Into Why You’re THE Go-To Person…

Back it up here: Describe why the reader should buy from you, who are you, you can also use testimonials here. This shouldn’t be your life’s story, there’s no need to be dramatic. The important thing to establish here is an expert status. The reader needs to understand why you are worthy of their time, trust and money.

Establish yourself as an authority figure by pointing out the path that lead you to the creation of this website. What are your accolades? What gives you the right to produce such a product? Thats what they are wondering Be humble but establish a sense of business posture. It is always better to appear indifferent then needy when it comes to closing the sale.

Subheadline Here That
Transitions Into The Product Introduction…

This is where you introduce the solution to their problem, the answer they’ve been searching for. This is the most powerful image on your sales page. It must look good command their attention. The following image is 620 x 603px. We recommend a large image here. Don’t give off a weak vibe. Make it count, and but a purchase link right beneath it.

750

Repeat Purchase Link Anchor Text Here

Features and benefits accentuated by a cool and relevant icon from iconarchive.com. We like to use a different 96x96px icon for each section. At the very least there should be a few paragraphs of features and benefits here.

250

While I like to sprinkle testimonials throughout the page where they make sense — for example, someone says, “I can’t believe this only costs $XX!” then I would try to put that testimonial near my price justification…

However, you can also group testimonials in this area by leading in with something like this…

I think it’s plain to see that my product name can impact your life almost immediately, but you don’t just have to take my word for it…

Subhead That Says Something Like…
See What These Very Happy Customers
Have To Say About My Product Name!

“Insert the testimonial body here in this space. Be sure that the testimonial is concise and objective. Social proof goes a long way but only if it is verifiable and believable. If not then it will only make your prospect even more skeptical and apprehensive.”

Author Name & Company

Next I want to smack them upside the head with value so I will put any bonuses in line next.

Subheadline Goes Here
That Transitions Into The Bonus Offers

Bonus products should always compliment the main offer. Don’t just put a bonus in here for the sake of having one. If you’ve got a video or an audio or some other sort of accompaniment then by all means this is where you should list it.

BONUS-PRODUCT

Bonus Name & Value Here – This is your bonus product area. Here you will give some background on the product, a brief of what they will be getting, and more. Also, you will want to do a sizable list of benefits that the reader will receive by purchasing this product from you. Maybe even add some scarcity or urgency in here as well.

Make sure that you enter enough text in this section so that it covers the entire area to the right of the box image. Entering too little text here will cause the bullet images to start too soon and it will throw your page out of wack. If your description isn’t big enough to cover the entire area then extend it by adding some more words here!

Give them a taste of what they’ll discover through the bullets below:BulletShort and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Short and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Short and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Shortand Sweet Product Feature/Benefit Bullet (keep it to 1 per line)

Give them a taste of what they’ll discover through the bullets below:BulletShort and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Short and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Short and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Shortand Sweet Product Feature/Benefit Bullet (keep it to 1 per line)

BONUS-PRODUCT Bonus Name & Value Here – This is your bonus product area. Here you will give some background on the product, a brief of what they will be getting, and more. Also, you will want to do a sizable list of benefits that the reader will receive by purchasing this product from you. Maybe even add some scarcity or urgency in here as well.

Give them a taste of what they’ll discover through the bullets below:BulletShort and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Short and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Short and Sweet Product Feature/Benefit Bullet (keep it to 1 per line)
Shortand Sweet Product Feature/Benefit Bullet (keep it to 1 per line)

Repeat Purchase Link Anchor Text Here

Subheadline Goes Here That Transitions
Into Product Offer Recap & Price Justification

Here you’ll reiterate the benefits and what they’re getting and then you’ll go into price justification.

Price justification is NOT, “Less than the cost of a pizza for 2!” Price justification is more akin to adding up the value of all the individual components in your offer and explaining if they were sold separately they would cost you a real world $497! Then of course when the reader sees your price of just $47 they will be pleased and more open to the purchase.

Subheadline Goes Here
That Transitions Into Guarantee

Our 60 Day 100% Money Back Guarantee

Guarantee text goes here. Make it solid and make it risk free. Make the prospect feel safe and secure. Let them know that their satisfaction is guaranteed. Tell them for how long you will honor the guarantee. This will go a long way with your customer.

Close/Call To Action Goes Here

Make sure you close strong and ask for the sale!!! Don’t beat around the bush about it. Tell them that now is the time to buy and explain exactly why. Don’t become a bull shitter here because they will see right through you. Just be sincere and use a natural sense of urgency.

250

Riskfree acceptance text goes here. Let them know that they will get instant access to the product as soon as their payment is complete and re-assure them by telling them that you are a member of IMTrustWorthy.com

Recap the main things that they are going to receive in the bullet lists below. Don’t sell here.. just list them.

Short and Sweet Product Recap Bullet (keep it to 1 per line)
Short and Sweet Product Recap Bullet (keep it to 1 per line)
Short and Sweet Product Recap Bullet (keep it to 1 per line)
Short and Sweet Product Recap Bullet (keep it to 1 per line)
Short and Sweet Product Recap Bullet (keep it to 1 per line)
Short and Sweet Product Recap Bullet (keep it to 1 per line)

Repeat Purchase Link Anchor Text Here

Best of success,

P.S. Quickly talk about the pain/problem and how your product eliminates the pain/problem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vitae nisl rutrum purus egestas tempor. Duis imperdiet ipsum eget arcu fermentum, a commodo velit egestas. In bibendum mauris quis lorem volutpat varius.

P.P.S. Reiterate the guarantee Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vitae nisl rutrum purus egestas tempor. Duis imperdiet ipsum eget arcu fermentum, a commodo velit egestas. In bibendum mauris quis lorem volutpat varius.

P.P.P.S. Bring up some scarcity to make the reader buy now. Close this one with an order link. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vitae nisl rutrum purus egestas tempor. Duis imperdiet ipsum eget arcu fermentum, a commodo velit egestas. In bibendum mauris quis lorem volutpat varius.

Repeat Purchase Link Anchor Text Here